Composition
Why Repeated Shapes Make a Layout Feel Connected
Repeated shapes make a layout feel connected by giving the eye a familiar cue. Learn where to echo forms and how to…
The reading room
All pieces
Explore how colour, type, composition, materials and identity meet. Each piece focuses on a distinct design question and the details that help answer it.
Colour
Warm Neutrals or Cool Neutrals? Choose by the Surrounding Colours
Choose warm or cool neutrals by reading nearby colors first, then avoid muddy pairings and build a palette that…
Identity
From Hand Lettering to the Modern Wordmark
From hand lettering to the modern wordmark, follow a fictional shop identity as its drawn name becomes reproducible…
Composition
The Alignment Myth: Why Every Edge Need Not Line Up
Intentional alignment in composition uses a few clear anchors and purposeful offsets to build hierarchy, preserve…
Colour
A Seasonal Color Board Built Around One Anchor Hue
Build a seasonal color board around one anchor hue, then assign supporting colors distinct roles for a palette that…
Our point of view
A match should have a reason.
We look beyond what merely coordinates to ask how contrast, purpose and context make visual choices work together.